Get a brand that (really) adds value
We are a lean brand identity agency that creates innovative product/service experiences by helping you find, say and show your company’s essence in unique ways.
We've got grey hairs (of expertise only)
But we are also at the forefront of the tech-driven revolution that is changing how people work. We are a professional agency tailored to a more affordable and innovative model.
June 5, 2018
The Definition of Branding, Brand Identity and Other Confusing Concepts
It's overwhelming enough to start a new business or rebranding project. The brand you create can have a great impact on its long-term success.
Humans, our second favorite species
We want to get to you know (assuming you are either a cat or a human). Send us your inquiries, comments, cookie and/or needs.
We analyze your current status and give you a diagnostic of your brand and priorities. By studying the environment in which your brand lives, we can identify what your competitors are saying (so we can say something different) and what similar brands are doing.
We build a comprehensive plan based on our discoveries about your brand and category. Our main priority is to identify your real uniqueness and turn it into your value proposition. Then we craft your mission, vision and positioning statement so that everything is aligned and consistent.
We humanize your brand by giving it a personality and voice so that you can create appealing and consistent content throughout time. We also develop a concept to help you structure an engaging and relevant marketing campaign.
We create a holistic system of visual elements to represent your brand: custom logotype design, color palette, typographies, patterns. Every aspect of your new look-and-feel will stem from the core of your value proposition and speak the same language as the rest of your identity.
We deliver all sorts of creative assets to improve your overall brand experience at any stage of the decision-making journey: website design, engaging content, collateral design, packaging, brand decks, social media strategies and any other marketing asset you need.