Drisko Studio

HERITAGE ARCHITECTURE FIRM.
LOS ANGELES, USA.
SERVICES
Brand Strategy
Creative Concept
Visual Identity
Stationery Design
THE PROJECT
Drisko Studio is an LA-based architecture company that specialises in heritage restoration and design. Our first objective was to identify and define what makes this studio unique and different to its competitors.

After some research into their history, category and competitors, we realized that it is their talent  for reinventing spaces in ways that respect their essence and tell their history through modern design what makes them unique. In addition to the fact that they always apply the highest technical standards and precision; apparently, a rare quality in their industry.

THE NEW BRAND VALUE PROPOSITION (A.K.A THE Sexy Beast).

This statement is the heart of the identity. We find it through thorough research into the business and the category, and use it to build the whole brand around it.

"We combine creativity with technical expertise to build and adapt heritage spaces that celebrate history, enhance value and enable human connection through functional architectural experiences."

1 / Brand FEELING
EXPERTISE  +  INSPIRATION
2 / Brand archetypes
creator +
sage
3 / Brand personaLITY
WISE + DETERMINED + IMAGINATIVE
4 / Brand Voice
REFINED + PRECISE + INSPIRING

The brand persona is an essential aspects of the identity. It will set the ground for the visual identity, determine the content's tone, marketing efforts and even their service/product experience. It also makes the brand relatable and appealing to their target market.

DRISKO'S CREATIVE concept:

We are Here.



The creative concept is an idea that stems from the brand's core identity and key message. It helps create more engaging content and form stronger emotional connections with the target market.

THE CONCEPT RATIONALE:

Drisko creates modern spaces that tell the story of their past, but also integrate fully with their environment. Their architectural experiences reinterpret history and invite visitors to create deeper connections with their surroundings in the present moment.

VISUAL SYSTEM

Our client creates “bridges” that connect past, present and future. That's why we chose to work with the concept of timelessness through a style that is both classical and modern, minimalistic and elegant. Small details, textures and a specific use of whitespace enabled us to play with the contrasting ideas that lie at the heart of this business and brand. 

Visual moodboard created in collaboration with our client at the beginning of the VI stage.

the new logotype.

An Old Style font was adapted to resemble a modern stencil, as a way of visually merging past and present. Luxury, heritage and innovation are reflected in this elegant and dynamic wordmark.

We wanted all the design compositions to be refined and simple, and to select colors that would help us convey the timeless concept. The palette we chose is sober and eclectic, evoking elegance and minimalism at the same time.

The brand manifesto is a literary/poetic text that we write to present the creative concept. It can be used by our clients however they desire: social media content, the script for a company video, or even a stencil over a wall of their office.