Shaboury is a heritage development agency that helps governments and museums promote tourist destinations and exhibits.
They came to us with the objective of rebuilding their company’s identity and creating an impacting creative message and brand concept to portray the value of their services.
BUT FIRST THING'S FIRST
We needed to discover what makes them truly unique (their sexy beast.)
After a couple of work sessions with them and some research, we discovered that their expertise and experience makes them specialists in transforming political and business needs into outstanding cultural and tourist experiences.
FORMAL BRAND VALUE PROPOSITION MODE
We transform our client’s political, financial and commercial objectives into creative educational experiences.
SEXY BEAST MODE
We translate our client’s concrete needs into cultural journeys across time and space.
THE BEAST BECOMES HUMAN
Afterwards, we developed a brand persona and voice structure to complement their identity and help them communicate their main attributes and essence consistently.
SHABOURY IS ABOUT CREATING FUN EDUCATIONAL EXPERIENCES THAT SHOW THE VALUE AND APPEAL OF HISTORIC DESTINATIONS.
(A brand concept is a creative expression of the brand’s main message and the spinal cord of their future marketing campaigns).
"We are time travellers"
Ideas become images
The visual identity concept is inspired in the idea of a dynamic timeline.
Its lines spread through the designs creating a scalable visual system that morphs and changes.
They are flexible and curvy, representing Shaboury’s ability to transform concepts to experiences. They form different patterns for each application, making every design a unique and distinctive story.
The lines represent the concept of an evolving path: from past to present, from one exhibit room to the other, from the beginning of a journey to the end.
Brand Manifesto (Extract)
The brand manifesto is a poetic text that helps present the creative concept and can later be used as content or other purposes.
In order to present their new brand identity, we created the “Time-capsule press kit.” A circular tube that can be used as a time capsule. It contained the brand manifesto and a press release.