Logo

Drisko Studio Architects

Urban storytelling

Brand Identity - Creativity - Logo Design

Drisko Studio is an architecture company from Los Angeles that specialises in heritage restoration and design.

Our initial objective was to identify and define what it is that actually makes this studio unique. Without this information, the rest of our work would be worthless.

(that’s why we call it the sexy beast)

THIS IS WHAT WE DISCOVERED:

These guys are as passionate about creating spaces that honor history and adapting it to modern needs as they are about putting in place the technical requirements needed to make projects sustainable and endurable.

This combination makes their work unique, thorough and inspiring.

FORMAL BRAND VALUE PROPOSITION MODE

We combine creativity with technical expertise to build and adapt heritage spaces that celebrate history, enhance value and enable human connection through functional architectural experiences.

 

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SEXY BEAST MODE

We provide heritage architecture and design solutions that integrate technical, strategic and creative expertise through our company vision and service approach.

Then we developed the rest of their strategy so that their mission, vision and all other structural assets of their identity would align with the sexy beast.

THE BRAND FEELING IS THE ESSENCE OF THE BRAND AND THE BASE OF ITS THE PERSONALITY AND VOICE.

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Brand Feeling:

EXPERTISE  +  INSPIRATION

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Brand Persona:

WISE + DETERINED + IMAGINATIVE

 

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Brand Voice:

REFINED + PRECISE + INSPIRING

Then we come up with a creative concept, which is a playful outlet of the brand’s core message. It is meant to be used as the structure for the brand’s marketing.

"WE ARE HERE"

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Concept rationale

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Drisko specializes in designing places that honor the past but, at the same time, are integrated to their actual environments.

They create architectonic experiences which reinterpret the past and enable people to create deeper connections with the spaces.

Drisko’s new visual identity

Our clients create a “bridge” that connects past, present and future.

In the same way, we chose to portray “timelessness” with a visual style that is both classical and modern.

Our work represents the brand's personality through a delicate balance of minimalism and elegance.

Seemingly conflicting styles coexist in details, textures and the adequate use of whitespace.

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We created a collaborative mood board in order to align with our client's vision and ideas.

The New Logo 

We chose an old style font as a base for the wordmark and adapted it to create a contemporary stencil one that merges past and present harmoniously.

It is simple, memorable and easily recognizable; this make it a great logotype.

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extract

The brand manifesto is a poetic text that helps us present the creative concept and can later be used as content, added to the website, turned into a poster, etc.