Bold and sexy brand identity
People want more than products and services, they want meaningful experiences. That’s why branding is so important. Depending on how much work you put into its development, your brand will be bland and boring or a sexy beast.
It is our job to catch that squirmy creature and turn it into a solid structure, engaging personality and beautiful visual assets. We’ll make your brand more of what it needs to be: bold, clear, fun, beautiful, modern, creative.
That's our magic and this is how we do it.
We put your brand under the X-ray machine to identify your needs, priorities and uncover the ins and outs of the environment in which it lives. We define your niche target market, study your competitors and determine which of your strengths make you truly unique and relevant. During this stage we uncover fundamental insights that we’ll use through the project.
We craft all the strategic and creative aspects of your brand. First, we identify your value proposition (sexy beast) and use it to write clear concepts like your mission and purpose; they’ll set a focal path and build the base for a substantial identity. Then we put our creative caps on and come up with a powerful brand concept and a strong personality and voice. BOOM! Your brand’s soul is complete.
We design all the graphic assets your brand needs. We use the conceptual and creative aspects as a platform so that every color we choose and line we draw stems from the core of your value proposition and portrays the same message as your content. The result is a dynamic structure of elements that’ll add uniqueness and impact to your overall identity.
This is where the process integrates. Once we’ve let the beast out of the closet and created your full identity, we’ll be ready to apply it to your online and offline marketing assets and even to your customer/sales experience. This way we’ll ensure that all we’ve worked on is efficiently delivered to your audience.
Your brand-building team
We want to become your agency and solve all your brand needs throughout time. After your new brand identity is in place, we'll help you turn it into an experience that your clients and prospects can feel, touch, see and enjoy.