Finally brands are willing to catch up with the game and it´s bringing amazing results. As we all know, the fast-paced digital era converted consumers into users. People don´t believe in messages, they believe in conversation, in other users, in what´s real and human.
Storytelling applied to marketing is how modern brands make all of their tangible assets transmit a coherent, beautiful and relevant concept that emotionally engages users.
Great brand storytelling is an experience in itself. An experience that’s so compelling that it can be easily detached from your product and turned into something that consumers enjoy. The fact that brands are understanding this and hopping on this boat is a great thing.
Storytelling should begin with a general concept or idea that’s connected with your business plan and marketing strategy. It should take your brand personality and turn it into a strong concept that allows you to pull infinite stories from it. These stories will then come out through the pores of your brand and will be told throughout ALL of your assets: your visual identity, your social media content, your website and all of your content. It will give you the structure to help you easily come up with ideas for campaigns, videos, and texts that are interesting, fun and have your brand written all over them without needing to be literal or obvious about it.
We apply this awesome conceptual principle to everything we do, from a simple logo design to a Facebook campaign; but the real way of creating awesome brand storytelling is starting from scratch, creating a structural concept and applying it thought all of your marketing assets.